JacLeRoi wins the tender for the new Guanciale Fiorucci graphic layout
JacLeRoi, the food advertising agency, is the new communication partner of the well-known Italian company producing high quality salami. The food communication agency has managed to win the tender for the restyling of Guanciale Fiorucci.
The striped section, a tribute to the traditional aprons, is the canvas on which the different elements of the label have been developed. The geographical references (such as the Roman aqueduct), the Amatriciana recipe and the guanciale itself were represented with stylized lines, characteristic of a rustic style and full of manual skills, the same that is needed to handle the Fiorucci Guanciale.