A multicolour digital summer with Cantine Maschio: the launch of mini Prosecco Limited Edition
Every summer Cantine Maschio, one of the leading brands of Cantine Riunite & Civ, launches an original limited edition of the mini Prosecco cluster. This year, the mood was the ‘Italian beach life’: the coloured stripes in the label recall the texture of umbrellas and sunbeds with a vintage touch.
The Cantine Maschio winery appointed JacLeRoi, the food and wine advertising agency, to launch this new limited edition on social media.
A well-structured editorial plan and digital PR activities, supported by event management, strengthened the social media engagement and increased the buzz around the brand.