“It’s not Easter without Corallina”: the brand new Fiorucci campaign signed by JacLeRoi
The creative agency specialized in food and wine is once again beside Cesare Fiorucci S.p.A., with the last campaign for Corallina dry sausage, published the 1st of April.
Cesare Fiorucci S.p.A. – a historical brand of Italian delicatessen – is confirmed as one of the main characters in this Easter, thanks to the most representative dry sausage of the traditional Roman Easter: the Corallina.
The Roman company appointed JacLeRoi, the creative agency specialized in food and wine, for developing the creativity of the new OOH campaign dedicated to Corallina: like a Rebus, the print creates an interaction between headline and product, by placing Corallina in the middle of stage and making the consumer experience even more engaging.
From the 1st of April, the brand new Fiorucci campaign signed by JacLeRoi will be on the main bus and metro stations in Rome.