Parmacotto launches #personenormaliunpospeciali Instagram contest

Parmacotto repositioned its brand on social media channels through the digital campaign and brand signature “Stile Sottile” crafted by the food advertising agency JacLeRoi: with this new brand signature Parmacotto aims at reaffirming its core values while starting a new dialogue with consumers.

By leveraging on its experience in food and beverage marketing, JLR designed an Instagram contest called #personenormaliunpospeciali, in order to reward consumers who every day choose Parmacotto’s products.

To promote the contest, the food advertising agency developed a digital PR strategy that engages and inspires known-bloggers and influencers as well as micro-influencers from the food and lifestyle industry.