Cesare Fiorucci S.p.A., a company based on Pomezia (Rome) and famous all over the world for its high quality ham production, appointed JacLeRoi for the new graphic layout bound to Fiorucci’s packages. After the success with Terre Nostre, the Parmesan communication agency specialized in Food and Wine developed a modern and elegant restyling, capable of enhancing Fiorucci’s hams in their every particular. For this reason, the Parmesan communication agency specialized in Food and Wine developed a modern and elegant restyling, capable of enhancing Fiorucci’s hams in their every particular.
The first layout has been dedicated to the renowned Guanciale Fiorucci: a clear and authentic label capable of conveying all the typical passion and simplicity of an industry, which since 1850 gives only the best of Italian deli. A bistro background, where there are logo and product’s info, shares the label’s space with a striped section: a tribute to the traditional scosäl dal masén (aprons) of Norcino butchers.
In the end, all the other elements like the ancient Roman aqueduct, Amatriciana’s recipe and the Guanciale are stylized images, with the aim to represent a rustic style rich of dexterity, the same one that is necessary for the homemade processing of Fiorucci’s Guanciale. The official presentation of the new Guanciale Fiorucci signed by JacLeRoi took place during Marca 2019 – the international expo for MDD manufactures – at BolognaFiere the 16th and the 17th of January.