Fattorie Canossa was born in 2010 to give value to the enogastronomic traditions and heritage of Terre di Canossa region. The company’s main goals are to produce, promote e distribute the gastronomic excellences of the region, such as Prosciutto di Parma, Parmigiano Reggiano, the latter made from a top race called “red cow”, Traditional Balsamic Vinegar from Reggio Emilia and so on. Fattorie Canossa currently produces twelve high quality products.
As food and beverage advertising agency, we were appointed to create the new brochure, as an essential marketing tool to support the company’s sales force.
We used the brown colour palette to recall the soil, meaning the origin of every product. The layout is horizontal in order to best highlight the features of the products.