Social Activation for the multicolor summer edition of Cantine Maschio

Social Media Campaign and Digital PR activities for the launch of mini Prosecco Limited Edition

post brandizzati per il nuovo cluster summer edition di cantine maschio

Every summer Cantine Maschio, one of the leading brands of Cantine Riunite & Civ, launches an original limited edition of the mini Prosecco cluster. This year, the mood was the ‘Italian beach life’: coloured stripes in the label recall the texture of umbrellas and sunbeds with a vintage touch.

texture nuovo cluster mini prosecco summer edition cantine maschio

Cantine Maschio winery appointed JacLeRoi, the brand’s digital agency, to launch this new limited edition on social media as well as organizing Digital PR activities and event by inviting influencers and bloggers.

flut e mini prosecco cantine maschio per post social

The Social Media Campaign managed by a specific editorial which made mini Prosecco the new brand icon. At the same time, all label colours became the new graphic dress code of Instagram Stories.

As regards the Digital PR activities, the food and wine agency involved 4 of the most popular Italian influencers of 2018:

mini prosecco cantine maschio messe sotto ghiaccio
texture nuovo cluster mini prosecco summer edition cantine maschio

Martina Chiella (221 k followers) – Editor for important fashion magazines like Glamour. She’s a fashion and lifestyle lover.
Manuela Vitulli (68,9 k followers) – One of the most popular travel bloggers in Italy and sommelier AIS.
Paola Bettinaglio (81,5 k followers) – TV star, traveler and fashion lover.
Licia Sangermano (14,5 k followers) – Biologist for work and food blogger for passion.

post sui social di influencer per mini prosecco cantine maschio

Each influencer received a special multicolor toolkit box signed by Cantine Maschio, with the new mini Prosecco and a ticket which invites to tell a perfect #summertime moment.

post di influencer del mini prosecco summer edition

A well-structured editorial plan and digital PR activities, supported by event management, strengthened the social media engagement and increased the buzz around the brand.

mini prosecco cantine maschio per social summer edition