Every summer Cantine Maschio, one of the leading brands of Cantine Riunite & Civ, launches an original limited edition of the mini Prosecco cluster. This year, the mood was the ‘Italian beach life’: coloured stripes in the label recall the texture of umbrellas and sunbeds with a vintage touch.
Cantine Maschio winery appointed JacLeRoi, the brand’s digital agency, to launch this new limited edition on social media as well as organizing Digital PR activities and event by inviting influencers and bloggers.
The Social Media Campaign managed by a specific editorial which made mini Prosecco the new brand icon. At the same time, all label colours became the new graphic dress code of Instagram Stories.
As regards the Digital PR activities, the food and wine agency involved 4 of the most popular Italian influencers of 2018:
• Martina Chiella (221 k followers) – Editor for important fashion magazines like Glamour. She’s a fashion and lifestyle lover.
• Manuela Vitulli (68,9 k followers) – One of the most popular travel bloggers in Italy and sommelier AIS.
• Paola Bettinaglio (81,5 k followers) – TV star, traveler and fashion lover.
• Licia Sangermano (14,5 k followers) – Biologist for work and food blogger for passion.
Each influencer received a special multicolor toolkit box signed by Cantine Maschio, with the new mini Prosecco and a ticket which invites to tell a perfect #summertime moment.
A well-structured editorial plan and digital PR activities, supported by event management, strengthened the social media engagement and increased the buzz around the brand.