JacLeRoi signs the digital PR campaign for the launch of the Winter edition of Cantine Maschio
Cantine Maschio, one of the leading brands of the Cantine Riunite & Civ Group, has launched a brand-new Limited Edition of mini Prosecco in collaboration with Gomitolorosa ONLUS.
JacLeRoi, the food and wine advertising agency, was appointed to launch this project through the social media channels and Digital PR actions.
The #CantineMaschioxGomitolorosa campaign was developed through a Social Media Strategy, supported by mini-videos and winter style photo shoots to describe the common thread that links Cantine Maschio to the «knitting» mood. Furthermore, it has also been improved with a targeted Digital PR activity. Thanks to its expertise, the food and wine agency has selected nine influencers from knitting, food and lifestyle world.
This charity initiative was able to generate a significant increase in buzz around Cantine Maschio brand during the month of December and to strengthen the engagement rate on social media.