Creating a good wine communication is like producing a good wine: you need the courage to prune the weakest ideas and save those that will bring to a complete maturation. A wine communication agency needs an origin soil where to nourish ideas and a good ventilation to fresh them up, with the aim of building a robust awarness in the vast wine marketing sector. But in the end, what you are most in need of is a deep knowledge of the raw material, from the field to the wine cellar, in order to create a unique product, different from any other.
As for a wine label, our ideas emerge from triviality too. They blend with the right ingredients to make the wine adv a successful case. In our wine communication agency the product has been carefully tasted, analysing the brand market positioning in order to mix new ideas with values already present in the brand. Our specialization in wine advertising and wine marketing makes us credible to the eyes of those clients who seek for a concrete and established service, where a long experience in the wine industry is fundamental to create high level communication strategies for wine brands.
Once the strategy has been drawn, we move to the creative phase, a sector we are proud of. From images to words, our goal is to build a strong Brand’s personality to make it become a lovemark.
The high attention to details and the rational creativity made up to meet the target audience’s expectations, are the factors that allow our wine communication agency to emerge in confused and sometimes unfocused advertising industry. A rational creative approach is necessary to seal up ideas and core values of the brands we advertise.
In the wine industry we still experience many small producers to care their products and forgetting the communication side of it, as normally they are focused more on the quality of the wine rather than its visibility. In our wine communication agency we have taken into account how competitors are adapting to the competitive logic of wine marketing and brand positioning. We aim at reaching the right balance between these two aspects.